Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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That Internet Explorer Thing

As Microsoft looks to force everyone onto Internet Explorer 7 – which is stunning BTW – let me share a couple of experiences.

First, it is a terrific browser. Arguably the best out there. With integrated RSS and apps like Onfolio it is a big leap forward over past Microsoft browsers and rivals anything on the market. I’ve got my delicious plug-ins installed and Google notebook.

As Steve suggests, it ushers in a new world for RSS. With a hook. I’m also running the new version of Office (beta). So, I collect all my feeds in Explorer – so far so good. Then it syncs those feeds with Outlook. Good at first. Then my Outlook inbox fills with feeds and bingo, my mailbox exceeds its limit. I’ve got feeds but no mail. Not good. And no clear way to stop the feeds syncing other that to manually delete them in Outlook. Hopefully Microsoft will fix this in the next betas of Office. Also, the feeds in Onfolio seemed not to sync with the feeds in Explorer or Outlook.

So, Microsoft is 100% of the way there in terms of competing with other browsers but 30% of the way there in terms of its own product suite when it comes to RSS. Maybe. I’m sure I’m missing something.

Either way, it’s a great browser.

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