Andy on Twitter

  • Beggars belief that our government can abandon all democratic processes, enforce isolation, lock down cities but no… ,
  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,

Archive for the ‘Technology’ Category

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A Great Message For Kiwi Companies

Are you an exporter or a global company? It’s a subtle but very important difference. NZ tech companies have been confused on this one for too long.

Brand NZ does little for the NZ technology enterprise, so trying to derive some advantage in our clean, green, pure image is a waste of time. If anything it reinforces distance, remoteness and high cost. That’s not to say those values don’t work for our dominant industries – like agriculture and vodka production.

Don’t get me wrong, there is lots to love about being a NZ company with a bunch of dedicated Kiwis powered by Kiwi values.  But that doesn’t mean you need to feature it.

At the end of the day, what we export in tech doesn’t weigh nearly as much – often it’s lighter than air. And more than often, while the IP is generated in NZ, the product is normally made in all the usual places. We in effect export ideas to people who make things for us and then export them to our customers who in term export the final product to their customer. You get them idea, if we are all exporters, why make the point?

Al Munroe of Next Window hits this on the head:

"It’s important that New Zealand start-ups see themselves as global companies, because it may sound good to be a leading high-tech exporter [in New Zealand] but to the rest of the world it sounds pretty naff," he said.

Monro said being a New Zealand exporter gave potential customers and investors overseas the impression that their focus and scale was at a low level.

"I rail against the term export," he said.

Asked how New Zealand start-ups could escape being categorised as lowly exporters, he said they needed to be careful how they positioned themselves.

"If you position yourself as an emerging global company, it sends a completely different message."

Next Window is poised to become to of NZ’s tech giants. (And they are a supplier to Dell.)

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Tracking News In Cyberspace

Interesting read from the NY Times on tracking news in Cyberspace. And more here.

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MORE BLOGGERS THAN PROGRAMMERS

Mark’s new column is worth a read

The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. That’s almost 2 million Americans getting paid by the word, the post, or the click — whether on their site or someone else’s. And that’s nearly half a million of whom it can be said, as Bob Dylan did of Hurricane Carter: "It’s my work he’d say, I do it for pay." 

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Missing From My BB

Looking at the new Blackberry App store it seems pretty impressive. Nice GUI, easy Nav, some good apps. For me the company behind the App store doesn’t get it though… Some things I wish my Blackberry with it’s new App Store had…

  1. Affordable apps. Surprised at how many are at $4.99
  2. Missing apps. On the phone. That should be free. Like an effective world-clock. Duh. You sell to business travelers.
  3. iTunes. Yes. iTunes. I’m tired of multiple music systems. Just give me iTunes.

What else is missing… ?

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Productivity Boosters

Couple of little boosters here:

  1. If you are using OneNote – and you should be – hitting the Windows+S key will activate a screen capture. Highlight the area you would like to capture and it will drop it into your notebook.
  2. Download Canvas for OneNote from Microsoft Labs. If you have a big monitor this is a great way to access and arrange your notes.
  3. Download “Do Not Disturb” for Outlook and do away with pesky emails while you try to focus on a task at hand.