Andy on Twitter

  • Likely due to my contribution of late... Whisky production goes from strength to strength - via @shareaholic,
  • Love but word of caution on their Flight Credits. Read the small print. My reco is just ask for a refund. Bit of a rort...,
  • McLaren Group remembers the tragic passing of its brilliant founder ,
  • Don’t you just love all these comparisons suggesting this is just like the GFC. ,
  • European Commission Presents Guidelines to Reopen Tourism | Travel Agent Central ,
  • The death of the office ,
  • A class act and the right way to handle things. In stark contrast to many others...A Message from Co-Founder and C… ,
  • Brilliant read... Signaling as a Service « ,
  • Great read... China: Out of Lockdown - We Are Social Australia ,
  • I reckon with all this isolation and time we start an Apple Revolution (admittedly #1,000 on my todo-list) where we… ,
  • Apple calls it the Magic Keyboard because the current keyboard is unmagical. But we paid for magic - and got shit.… ,
  • Ok, I'm an fanboy... but why not offer to upgrade recent Macbooks? None of these features warrants a new sys… ,
  • ‘Zoom fatigue’ is taxing the brain. Here's why that happens. ,
  • Spot on... Lets instead turn our attention to the self-proclaimed guardians of the game - the Captains All-Boys Clu… ,
  • Yep, then Australia can go from what, 5th ranked nation in the world to like about 10th real quick as all the talen… ,

Posts in Inspiration

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Women In Focus

Take a look at our new Women in Focus blog and community site. Really like the work that our team is doing there to enable more Women entrepreneurs thrive. Loved the video of Karen jumping out of the plane…

  • Loved

On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.