- "Linguist George Lakoff explains how the Democrats helped elect Trump" #cool #feedly https://t.co/rdIHkCnWMN, 3 hours ago
- "I Did 200 Podcasts With My Heroes. This is What I Learned…" #a_weekend #feedly https://t.co/LZwOopVQBp, 3 hours ago
- Great read - The Three Machines https://t.co/mNm6OluYt4, 4 hours ago
- Is the Open Office trend destroying the workplace?https://t.co/zMBjYGFHNl, Jan 17
- “The Importance of Focus in Your Early GTM Strategy” — @drewbeechler https://t.co/ZZFI3TcXRU https://t.co/BDaioXl2dM, Jan 16
- I'd say outside of broadband speeds, AusPosts inability to deliver a parcel is the major barrier to eCommerce and digital in AU., Jan 13
- Australia Post increases prices.... again! https://t.co/46uqMidnIg, Jan 12
- Well written piece on the end of newspapers. @cshirky https://t.co/QD0RObK763, Jan 11
- Agree with all @johnbattelle predictions. Mine to follow... https://t.co/BtZwFsYASU, Jan 11
- Great reco's on how to boost your productivity. Protect your morning time. https://t.co/3PyYvittHf, Jan 11
- So important to cultivate renewal habits. https://t.co/YSFcgWlTQo, Jan 11
- Can totally relate⚡️ “Coco Vandeweghe smashes her racket at Sydney International” https://t.co/dFWGzodzEN, Jan 11
- LinkedIn mailbox is most absurd product and place. It's like a magnet for desperation and the irrelevant. Rather than mailbox is a "sadbox", Jan 10
- How to balance radical candor with respect and sensitivity... https://t.co/vaUF6GhYnh, Jan 10
- A good primer on inspecting GTM results. Misses brand vibrancy + product use as cornerstone metrics. But good o/all https://t.co/PudNJ34lmq, Jan 10
So how many relationships can you maintain – and for how long can you maintain them without face-to-face contact. 150 and six are the numbers. The Dunbar Numbers:
For Dunbar, there’s a simple explanation for this: In the same way that human beings can’t breathe underwater or run the 100-meter dash in 2.5 seconds or see microwaves with the naked eye, most cannot maintain many more than 150 meaningful relationships. Cognitively, we’re just not built for it. As with any human trait, there are outliers in either direction—shut-ins on the one hand, Bill Clinton on the other. But in general, once a group grows larger than 150, its members begin to lose their sense of connection. We live on an increasingly urban, crowded planet, but we have Stone Age social capabilities. “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us,” Dunbar has written. “Putting it another way, it’s the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.”
Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.
I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.
So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.
A great case study on how you can use Facebook to engage communities.
Warren Buffett’s letter to shareholders nails the idea of "sound-bite journalism".
Last year we saw, in one instance, how sound-bite reporting can go wrong. Among the 12,830 words in the annual letter was this sentence: “We are certain, for example, that the economy will be in shambles throughout 2009 – and probably well beyond – but that conclusion does not tell us whether the market will rise or fall.” Many news organizations reported – indeed, blared – the first part of the sentence while making no mention whatsoever of its ending. I regard this as terrible journalism: Misinformed readers or viewers may well have thought that Charlie and I were forecasting bad things for the stock market, though we had not only in that sentence, but also elsewhere, made it clear we weren’t predicting the market at all. Any investors who were misled by the sensationalists paid a big price: The Dow closed the day of the letter at 7,063 and finished the year at 10,428.
Blogs, tweets, and the social world can fix this. By participating in the stream, the like of Buffet don’t need to wait for an annual letter to disable misrepresentation, they can do it in real-time. Their brand affords them a platform at least equal to that of any media outlet.