- Great piece on Soul Machines - will change the way we interact with computers and AI https://t.co/tLXp8deoKB, 4 hours ago
- "Tony Robbins: How to Suffer Less (and Invest Intelligently)" #winners #feedly https://t.co/oAUwWFHeVQ, 6 hours ago
- You go kiwis... https://t.co/YKg96OlVsD, 18 hours ago
- Yes, Your Sleep Schedule Is Making You Sick https://t.co/lpIpo8p6vw, Mar 20
- A staggeringly good piece of rugby writing - Thuggish England get expunged https://t.co/X1ezdWaYez, Mar 19
- Just how much trouble is Ten in? (Answer: A lot more than you probably realise) https://t.co/PNe6lT0DgU, Mar 19
- Why does anyone think England won't smash Ireland by >40pts. #FFS., Mar 18
- How a millionaire traded his wealth for happiness – and a shoeshine box – https://t.co/ePeymuRlKg via @aeonmag, Mar 18
- Going to need a better tax proposal than that to extract cash from Apple and others. https://t.co/aUUFSKhLC5, Mar 17
- A seriously naive and dismissive piece of reporting. You might call it smug. Like the ABs didn't work for any wins https://t.co/g7tEiWU34p, Mar 17
- And why the rankings suddenly don't matter #ABclearleaders #convienientstats https://t.co/g7tEiWCscR, Mar 17
- No, ABs fans just wondering why ENG aren't playing the best team in the world #getreal https://t.co/g7tEiWU34p, Mar 17
- How I kicked my smartphone habit, and never looked back | The Memo https://t.co/fzjSowN1wG, Mar 13
- If you are defining your new marketing operating model - make @simplehq the engine that powers it https://t.co/M44QK5syTb, Mar 13
- And beware consultants, Adland is coming for your lunch https://t.co/VrFJBTcGR9, Mar 12
So how many relationships can you maintain – and for how long can you maintain them without face-to-face contact. 150 and six are the numbers. The Dunbar Numbers:
For Dunbar, there’s a simple explanation for this: In the same way that human beings can’t breathe underwater or run the 100-meter dash in 2.5 seconds or see microwaves with the naked eye, most cannot maintain many more than 150 meaningful relationships. Cognitively, we’re just not built for it. As with any human trait, there are outliers in either direction—shut-ins on the one hand, Bill Clinton on the other. But in general, once a group grows larger than 150, its members begin to lose their sense of connection. We live on an increasingly urban, crowded planet, but we have Stone Age social capabilities. “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us,” Dunbar has written. “Putting it another way, it’s the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.”
Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.
I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.
So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.
A great case study on how you can use Facebook to engage communities.
Warren Buffett’s letter to shareholders nails the idea of "sound-bite journalism".
Last year we saw, in one instance, how sound-bite reporting can go wrong. Among the 12,830 words in the annual letter was this sentence: “We are certain, for example, that the economy will be in shambles throughout 2009 – and probably well beyond – but that conclusion does not tell us whether the market will rise or fall.” Many news organizations reported – indeed, blared – the first part of the sentence while making no mention whatsoever of its ending. I regard this as terrible journalism: Misinformed readers or viewers may well have thought that Charlie and I were forecasting bad things for the stock market, though we had not only in that sentence, but also elsewhere, made it clear we weren’t predicting the market at all. Any investors who were misled by the sensationalists paid a big price: The Dow closed the day of the letter at 7,063 and finished the year at 10,428.
Blogs, tweets, and the social world can fix this. By participating in the stream, the like of Buffet don’t need to wait for an annual letter to disable misrepresentation, they can do it in real-time. Their brand affords them a platform at least equal to that of any media outlet.