- Why The Marketing Brief Need Not Be Brief https://t.co/ogdjFr4o3o, 3 hours ago
- Great to see Chromebooks doing so well in schools. Annoys me when schools spec apple without a choice. https://t.co/cXOeW56SRT, Apr 29
- Bizarre that Apple hasn't bought Sonos or launched an Amazon Echo competitor. Either complacent, nuts or working it. https://t.co/N2d7R8wBia, Apr 29
- Taboola and Outbrain to merge? Big if it happens. https://t.co/Mhuw2YPHxJ, Apr 29
- “13 Things You Should Give Up If You Want To Be Successful” by @iamzdravko https://t.co/IL4U6K9Qpx, Apr 27
- Amazon’s new Echo Look has a built-in camera for style selfies - cat wait... https://t.co/MhsbeSFKPr, Apr 26
- Thought this was clever from Heinie https://t.co/F5FkObQBvW via @YouTube, Apr 26
- Interesting view from @L2_Digital but US-centric. Think opp will be true in ANZ where tap'n'go is normal. https://t.co/H4LyiWNWI5, Apr 26
- So right, but in marketing systems of record @SimpleHQ are just getting going https://t.co/kYl7vDroMP, Apr 25
- The Challenge of Our Disruptive Era, by @BenSasse https://t.co/7VTHeSZKre via @WSJ, Apr 24
- If you can't make a dent in your to-do list, you're probably thinking about it all wrong https://t.co/oujNf2Dio4, Apr 23
- Uber’s C.E.O. Plays With Fire, via @nytimes https://t.co/3Sq9vxbY9K, Apr 23
- Yep. Going to happen. https://t.co/xPaA6hBvZW, Apr 23
- Philosopher Andrew Taggart is helping Silicon Valley executives define success — Quartz https://t.co/W5WdmBSTGI, Apr 22
- TV Commercial | The Truth Is Hard To Find – Bryan Denton | The New York ... https://t.co/yhmga2bmyZ via @YouTube, Apr 22
So how many relationships can you maintain – and for how long can you maintain them without face-to-face contact. 150 and six are the numbers. The Dunbar Numbers:
For Dunbar, there’s a simple explanation for this: In the same way that human beings can’t breathe underwater or run the 100-meter dash in 2.5 seconds or see microwaves with the naked eye, most cannot maintain many more than 150 meaningful relationships. Cognitively, we’re just not built for it. As with any human trait, there are outliers in either direction—shut-ins on the one hand, Bill Clinton on the other. But in general, once a group grows larger than 150, its members begin to lose their sense of connection. We live on an increasingly urban, crowded planet, but we have Stone Age social capabilities. “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us,” Dunbar has written. “Putting it another way, it’s the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.”
Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.
I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.
So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.
A great case study on how you can use Facebook to engage communities.
Warren Buffett’s letter to shareholders nails the idea of "sound-bite journalism".
Last year we saw, in one instance, how sound-bite reporting can go wrong. Among the 12,830 words in the annual letter was this sentence: “We are certain, for example, that the economy will be in shambles throughout 2009 – and probably well beyond – but that conclusion does not tell us whether the market will rise or fall.” Many news organizations reported – indeed, blared – the first part of the sentence while making no mention whatsoever of its ending. I regard this as terrible journalism: Misinformed readers or viewers may well have thought that Charlie and I were forecasting bad things for the stock market, though we had not only in that sentence, but also elsewhere, made it clear we weren’t predicting the market at all. Any investors who were misled by the sensationalists paid a big price: The Dow closed the day of the letter at 7,063 and finished the year at 10,428.
Blogs, tweets, and the social world can fix this. By participating in the stream, the like of Buffet don’t need to wait for an annual letter to disable misrepresentation, they can do it in real-time. Their brand affords them a platform at least equal to that of any media outlet.