Andy on Twitter

  • Well, I’m furious at him and the equally draconian policies of NSW Govt. Seems you can do whatever you like in Gov… ,
  • Impression is Govt as a whole knows how to implement draconian policies with no public engagement or addressing dow… ,
  • And why not fix the crappy Covid App and make it a requirement to have it and your mobile with you at all times so… ,
  • I’ve just done 14 days self isolation on returning from Vic. Isn’t hard to do. And would have been happy to pay for… ,
  • This is just another example of heavy handed Govt policies with little thought for business or personal impacts. Al… ,
  • NSW latest move to force residents returning from Vic into mandatory isolation is poorly thought out. Instead just… ,
  • NZ needs this, Australia needs this. Instead of heavy handed Government policies implemented in the main without a… ,
  • Well, my Mac is over at the Apple Hospital being repaired - keyboard failure... iPad is worthless as a business too… ,
  • It's time to Dub on Telstra - more on the Dubber news from yesterday. ,
  • Big move by in going native on the Telstra network for Liberate, TIPT and SIP. Game changer… ,
  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,
  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

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