Andy on Twitter

  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
  • It remains baffling to me why folks can't distinguish between private sealed mail and very public communication on… ,
  • Great read from Jared Diamond: lessons from a pandemic | Financial Times - ,
  • Likely due to my contribution of late... Whisky production goes from strength to strength - via @shareaholic,
  • Love but word of caution on their Flight Credits. Read the small print. My reco is just ask for a refund. Bit of a rort...,
  • McLaren Group remembers the tragic passing of its brilliant founder ,
  • Don’t you just love all these comparisons suggesting this is just like the GFC. ,
  • European Commission Presents Guidelines to Reopen Tourism | Travel Agent Central ,
  • The death of the office ,
  • A class act and the right way to handle things. In stark contrast to many others...A Message from Co-Founder and C… ,
  • Brilliant read... Signaling as a Service « ,
  • Great read... China: Out of Lockdown - We Are Social Australia ,
  • I reckon with all this isolation and time we start an Apple Revolution (admittedly #1,000 on my todo-list) where we… ,
  • Apple calls it the Magic Keyboard because the current keyboard is unmagical. But we paid for magic - and got shit.… ,
  • Ok, I'm an fanboy... but why not offer to upgrade recent Macbooks? None of these features warrants a new sys… ,
  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

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