Andy on Twitter

  • Every Company Will Be a Fintech Company ,
  • nice placement ,
  • Why you should plan to travel to Australia NOW... so right... ,
  • Samsung's Neon artificial humans aren't artificial or human enough | WIRED UK @soulmachines,
  • Was there this morning - at 5am the smoke blanketing the city was awful. Can only imagine what it would like to be… ,
  • Fascinating... 6 things to ask yourself before you share a bushfire map on social media ,
  • Great read for marketers on creating a category and why marketing starts with product... ,
  • Genius ,
  • Fake News & Fake Humans « The Daily Lark ,
  • Fake News & Fake Humans - Samsung's announcements at CES ,
  • Perhaps the worst ad I've seen in a while and further reflection of how most Fintech's don't actually have a busine… ,
  • Don't think I've ever seen a bigger gap between what a bunch of politicians think and what the public sees and feel… ,
  • The bushfires make my ongoing saga a truly first-world kind of problem. Amazing a company of this scale can be so bad.,
  • Explainer: how effective is bushfire hazard reduction on Australia's fires? | Australia news | The Guardian ,
  • Just staggering... Fresh Cambridge Analytica leak ‘shows global manipulation is out of control’ | UK news | The Gua… ,
  • Learned

The 10 biggest brands on Facebook

Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.

I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.

So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.

It is stunning to me that 33,764,986 like Coke on Facebook… (including me). We’re on our way with some 55,370 people liking CBA.

For more, read… The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.

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