Andy on Twitter

  • Great read... Panic, Pandemic, and the Body Politic | WIRED ,
  • Well, can't head to the cafe as much so perfect excuse to get an awesome, first class espresso machine... Great off… ,
  • Ummm... we’ve come a ways since the Spanish Flu... there is this Internet thing for a start ... every Biz is expect… ,
  • Had some thoughts on column vs. another in same rag ,
  • Loved column in the Australian (),
  • Good read from Bain on defending Retail against the Coronavirus - Bain & Company ,
  • What are CMO’s thinking? Some thoughts on the latest CMO Council Research… ,
  • Over 45% of Aussies have no issue talking to a chatbot. Here's why robots are the future of customer support. | Bus… ,
  • Covid has really exposed how vulnerable most companies are digitally. is a total disaster. Services failing.… ,
  • Isolation definitely sucks but one thing sucks more... The low grade, pathetic performance of mobile and internet i… ,
  • OK - just to be clear I am a Rugby tragic... but come on. Small Businesses in NZ that are the lifeblood of the comm… ,
  • Strikes me that this is the best time for all Newspapers to take down their online paywalls, capture a huge swath o… ,
  • Smart as. ,
  • Really fell for all the good people at and now out of work. Hang in there gang. We'll be back and you'll be back.,
  • Learned

The 10 biggest brands on Facebook

Just look at this list. Personal brands – or people as brands – beat businesses as brands in terms of Facebook. The question here is what makes them “biggest”.

I’m not sure followers or likes are the best of metrics. Sure, they are metrics but should we be really looking at engagement at a deeper level – or revenue? Does their success on Facebook afford them more margin or customer loyalty? I like Joe Tripodi’s ideas for measuring Expressions.

So, in addition to “consumer impressions,” we are increasingly tracking “consumer expressions.” To us, an expression is any level of engagement with our brand content by a consumer or constituent. It could be a comment, a “like,” uploading a photo or video or passing content onto their networks.

It is stunning to me that 33,764,986 like Coke on Facebook… (including me). We’re on our way with some 55,370 people liking CBA.

For more, read… The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.

Speak Up — Add Your Thoughts

Connections

  • Learned
How did you connect?   [?]