Andy on Twitter

  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,
  • It remains baffling to me why folks can't distinguish between private sealed mail and very public communication on… ,
  • Great read from Jared Diamond: lessons from a pandemic | Financial Times - ,

Posts Tagged ‘Twitter’

  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.