Wandering the streets early this morning – let’s call it mobile self-isolation you can’t miss the marketing artefacts littering the billboards reminding us of another time. Images of holidays, businesses shuttered, products we can’t get, things we can’t do.

So why aren’t marketers rapidly repurposing them for new messages? Or if they have nothing to say, giving the space to those that could use them. Perhaps turning them into sponsored PSA. Or just words of encouragement.

But leaving communications up that is out of touch with times can only result in a brand that is out of touch as well.