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News Blinks – Thursday April 14

" What is happening is, in short, a revolution in the way young people are accessing news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a God-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel…

… they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle. Think about how blogs and message boards revealed that Kryptonite bicycle locks were vulnerable to a Bic pen. Or the Swiftboat incident. Or the swift departure of Dan Rather from CBS. One commentator, Jeff Jarvis, puts it this way: give the people control of media, they will use it. Don’t give people control of media, and you will lose them." Rupert Murdoch


2 Responses

  1. By Maestro on April 14th, 2005 at 12:08 pm

    I was elated to read this article. Eventhough I’m already in my early fourties, I can relate. In the technologically advanced society we live in today, it’s amazing that we put up with information being dumped on us (TV, newspaper) rather than selecting what information we want to be exposed to (Internet).

    On the other hand, I can see that it is too easy to sit back and let the Media inundate us with information we really don’t want to be exposed to.


  2. By Andy on April 14th, 2005 at 3:01 pm

    You are right in that this is too often viewed as a teen phenomenon. I’m not a teen either – by any stretch – but seem to be following the same pattern of obtaining all news online, listening to podcasts – not radio, skimming blogs – not editorial, and definitely ffw through those TV ads.

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