Getting to #1 On Google…
Read Harry’s post on how he got to be #1 on Google. Lots of SEO wisdom and smarts:
"I’m telling you this so that you will:
- Integrate your weblog into a coherent and scalable sales process that tightly conforms to how your ideal prospect actually buys, and …
- Invest in a URL that clearly telegraphs your unique selling proposition to that prospect…"
Tom On Things Learnt…
Tom has a great list of things learnt in 2005. I especially like his first three:
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Blogging is the most honest form of self-promotion bar none because if you can’t walk the talk you won’t get the clicks.
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Content will be king because all those links have to point to something of value–otherwise they are pointless.
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Every company is part media company–it is both publisher and publication and tells stories all the time.
Aside from being a pretty good bloke, Tom was one of the first hacks to jump ship and become a fulltime blogger.
Big Brand Campaings On The Way…
Will be interesting to watch how SBC/ATT and Intel handle their new brand efforts and what, if any, role Participatory Communications will play in that. The WSJ covers how Intel is about to embark on a major transition:
The changes include a new version of the company’s blue logo — without the dropped “e” that has long been a part of Intel’s branding — along with a new tagline “Leap ahead,” which emulates such campaigns as “Think different” from Apple Computer Inc. or “Just do it” from Nike Inc.
Intel will no longer use the well-known “Intel Inside” logo but is keeping the related marketing program that provides incentives to companies for using its products. – WSJ
Alaska Air’s Near Disaster Unfiltered…
I Hope Jeremy has big bandwidth and a big server because his account of the Alaska incident is scarry – and it’s going to attract zillions of eyeballs. Via Jeff Jarvis. Compare his account with news reports– some of which are featuring Jeff’s photos.
“Citizen Journalism” in action. Jeremy P makes a really interesting point that one lesson for any PR practioner facing a crisis is that you are going to need to manage transparency. It seems that Alaska employees are going nasty-comment-happy on Jeremy’s (the Jeremy on the plane) blog. Assuming he would never know I guess, they commented away. Jeremy simply looked at the originating IP addresses, which were from Alaska. And he was gracious enough to suggest that they might have been hackers using Alaska’s IP addresses. Not likely mate!
So, if your communications policy doesn’t cover commenting on blogs as an employee – then you might want to make sure it does.. and then make sure employees know it. And, if your crisis communications plan doesn’t feature monitoring of and communications with the blogosphere – better get on that as well.
They Say Things…
to make you laugh and cry… Wired covers hillarious tech exec remarks from 2006, including:
"Screw the nano." — Motorola CEO Ed Zander
"I’m going to f***ing bury that guy, I have done it before, and I will do it again. I’m going to f***ing kill Google."
— Microsoft CEO Steve Ballmer
"Lightweight, and crank it on, and you shuffle the shuffle." — President Bush
Via tech.memorandum..
