Andy on Twitter

  • Would be consistent with what they’ve done around the world. And their right to do so. What the Aussie Govt is prop… ,
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  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
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Big Brand Campaings On The Way…

Will be interesting to watch how SBC/ATT and Intel handle their new brand efforts and what, if any, role Participatory Communications will play in that. The WSJ covers how Intel is about to embark on a major transition:

The changes include a new version of the company’s blue logo — without the dropped “e” that has long been a part of Intel’s branding — along with a new tagline “Leap ahead,” which emulates such campaigns as “Think different” from Apple Computer Inc. or “Just do it” from Nike Inc.

Intel will no longer use the well-known “Intel Inside” logo but is keeping the related marketing program that provides incentives to companies for using its products. – WSJ

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