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Lafley On Marketing

Thursday’s edition of the FT had some telling quotes from P&G Chief, Lafley:
<blockquote>"Just as I believe the consumer has power in the purchase chain, I think the consumer has the power in the consumption and media and message chain. So she’s the boss – or he’s the boss. And so the world is shifting from a ‘push’ to a ‘pull’. She and he have a lot more choices."</blockquote>

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