Video Blogs come to phones
Video blogs are coming to phones… It would be great for me to be able to get a video blog of Sophia at home while on the road.
This all might work brilliantly in 3G Europe but I’m not so sure in Silicon Valley where reception is nothing short of pathetic. The carriers here – Cingular, T/Mobile, Sprint… should all be ashamed of their service quality and delivery here in the valley. Its actually got to the point that I pretty much can’t use my mobile for anything other than a 20 second call unless I am in the city or out of town. That is really sad.
Thanks To Blogsavvy…
Quick thanks to James over at Blogsavvy. He’s been a huge help to me in setting up servers from which folks can download my various presentations. One of the great things about playing in the Blogosphere is meeting guys like James who are willing to donate a time and technology to help others be successful – and all in the name of blogging.
James also has a great post on how blogs relocate the Internet.
What To Measure…
I’ve long advocated the need for the PR industry to embrace commoditized media measurement in order to direct more dollars to measuring what matters. Seems the Advertising industry is heading in this direction.
A joint-task force composed of members of the Association of National Advertisers, American Association of Advertising Agencies and the Advertising Research Foundation yesterday unveiled an initiative that would shake up the classic equation of advertising math that determines consumer exposure to an ad. It would replace the concept of frequency — the number of exposures to an ad — with “engagement,” a metric that could better reflect the growing number of media choices facing consumers, from cell phones and the Internet to video games and podcasts. [AdAge]
This will only become more important as communicators discover the need to measure the degree to which customers are participating in their communities and brands. The best campiagns will measure what changed: did we move markets, change minds and increase sales? This isn’t just about driving communications accountability, its also about driving marketing accountability.
Cool…
Monkey boy James has tips to this great photo post of a guy in London drawing caricatures on his windows tablet. Love it…
Brandshift
Samsung has executed a stunning brand campaign that has established it as a worldclass brand. Evidence of that came today in the latest Interbrand rankings. According to AdAge:
(AdAge.com) — In a reversal of fortunes that has been building for years, Samsung trumped Sony on Interbrand’s Top 100 Brands list. On the just-released 2005 poll, published in conjunction with Businessweek, Samsung has taken Sony’s No. 20 spot this year, while Sony dropped to No. 28.
Sony, in fact, topped the list of companies that lost the most brand value, dropping 16%, more than any other company in the top 100. On the other side, Samsung, which was No. 21 in the 2004, ranked in the top five of companies whose position climbed highest, with a 19% increase in brand value.
The overall top 10 brands on the list for 2005, in descending order, are the Coca-Cola Co., Microsoft Corp., IBM, General Electric Co., Intel, Nokia, Walt Disney Co., McDonald’s Corp., Toyota Motors and Marlboro (Philip Morris USA).
