Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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PRODUCTIVITY TIP #2

Use categories to color code Outlook.  I have a couple of basic categories:

  1. Q2: (picked this up from a Covey Workshop years ago).  This is all the big stuff – the projects I am working that align with big goals and that make a monumental difference.  This is the stuff you will be famous for.
  2. Hot:  All those burning issues and crisis that come-up.
  3. Core: The “being a good manager” stuff.  1:1s. Networking. Opps reviews. Meetings with the boss.

I have a few other categories as well.  The advantage of all this is that with one glance you can see where you are focusing your energy and effort.  By seeing it in big colored blocks you know where you are out of alignment with priorities and the fundamentals.

There is a side-benefit – when you use these same categories for tasks, all the stuff you have to get done is aligned as well.

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