Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Loving My PSP

I got a Sony PSP for my birthday last year. It is a stunning device. As gorgeous as the iPod and does some things much better. Many things hamper the PSP though – lousy content, incredibly punitive pricing, expensive storage.

It’s a little rich though reading studio execs pointing the finger at Sony. The pricing for a movie ($20 bucks and upwards) is a joke when it really only works on a PSP – same for games. The PSP should be packed with mountains of cheap storage and I should be able to download movies to watch (I can here, but still at crazy prices). It should be a combination of Tivo and NetFlix to go.

Studio execs probably have better market research than I do, but here is a fact – three of us on a recent international flight were watching movies on our PSP. My Powerbook’s battery life sucks that much. I want to watch more movies on my PSP – and TV – so, rather than telling us what you think we’re doing, enable us to do what we want to do.

What hampers the Sony PSP is old thinking and proprietary ecosystems. I think Sony is just starting to get the PSP’s potential as a network device. iPod’s success comes from its inherent simplicity as a network device – and bear in mind it has no network functionality but the PSP does. Without iTunes, it’s pretty much useless. Ironically I can connect my PSP via WiFi and other means directly to the network but the lack of cheap masses of storage and the complexity of downloading and ripping stuff is a serious drawback.

Apple commoditized content and built a community around that content – it then made buying and storing it incredibly compelling. Until Sony does the same, PSP can’t succeed on the same scale – and success is nothing to do with UMD.

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