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Black is worth more than white, that’s why…

Apple is perhaps the first consumer electronics company to attach a price tag to color. The new white iBook will cost you $1299, while the black goes for $1499. The only difference in specs between the two is that the black model has an 80GB hard drive whereas the white has a 60GB. An upgrade to white’s drive to 80GB is $50. That means Black is worth a $150 more than White. Classic!

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