Andy on Twitter

  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
  • Connect

Maybe Its Time to Cut Evernote a Break

The Silicon Valley echo chamber is a fun thing to be part of when you live there. Café and meeting room conversations manifest quickly in ugly blog posts. Inevitably they lead to widely circulated posts on Medium and more. Then you’re screwed.

 

Problem is, the gossip engine is rarely right.

 

Watching Evernote’s handling of exec changes and product launches, they are due a bit of flack. But nothing like what they are copping. The product is brilliant. Not perfect, but brilliant.

 

Their problem is straightforward. Lousy marketing.

 

Evernote is a rich product – the web clipping button is a gem. Handwriting on the new iPad pro is fun. Scanning a business card using the mobile app works great. Sharing meeting notes across any device works well. It’s all any information collecting and creating junky could want and more.

Whenever I ask someone who has joined the parade slamming Evernote, they rarely know about any of these features.

 

One of the key metrics for any SAAS marketer is “product full potential”. This is how many customers are using how many of the features you regard to be crucial to the product’s intent. I count about nine in Evernote. Haters seem to be using about two. Fans are close to nine.

 

Instead of working to increase usage they seem intent on marketing to us in an app we’ve already paid for – driving upgrades to the business edition or spotlighting team collaboration (one of the features I’m guessing they count as crucial).

 

So, maybe its time to cut Evernote a break. Instead of crying their demise, lets encourage a product that many of us love to grow, get better, expose the slate of innovations they’ve made.

I’d like to think they’ll realize their full potential.

 

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]