Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
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The Way Not To Compete

Years in Silicon Valley teaches you a few things about how to compete – scars, tears, lawsuits, shame and frustration are wonderful educators.

Attacking competitors and letting no claim stand unchallenged is a way of life. The trick is to do it subtly. Never market your competitors products. Never appear defensive. Always front-foot, never back foot. Never market their brand. Use their name, never their identity. Break these and other rules and you are marketing your competitors.

Baiting is a popular pastime as start-ups look to get incumbents marketing their brands for them.

And so it is with Jetstar right now in New Zealand. They’ve successfully lured Air NZ into a defensive position and got them marketing their brand. Smart move from an airline many wouldn’t have given the time of day. 

 

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