Alan Kelly went to ground for a year or so and is now back with what looks to be a terrific book on “Playmaking“. Looks like this seasons ‘must read’ for communicators.
You run plays. Plays are run on you. Every organization and every person runs plays to increase their relative competitive advantage in busy marketplaces. Some do it well. Some try to avoid it. Some do it directly. Some use surrogates. Some run one play at a time. Some run many simultaneously. Almost all do so on instinct but fewer with the support of stated objectives, policies and augmenting research.