Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Playmakers Bible…

Alan Kelly went to ground for a year or so and is now back with what looks to be a terrific book on “Playmaking“. Looks like this seasons ‘must read’ for communicators.

You run plays. Plays are run on you. Every organization and every person runs plays to increase their relative competitive advantage in busy marketplaces. Some do it well. Some try to avoid it. Some do it directly. Some use surrogates. Some run one play at a time. Some run many simultaneously. Almost all do so on instinct but fewer with the support of stated objectives, policies and augmenting research.

You can read more on his site “The Playmakers Standard“. Or download the intro and sample chapter. I’ll post a review once I get my copy.

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