Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Software To Kill Press Releases…

How incredibly dumb. Maybe a new category of software: PRWare? It’s got to be a spoof right?

"ShuTup 1.0, which is launching this week, is aimed at security professionals, IT administrators, journalists, and editors. These markets suffer crushing volumes of e-mail in the wake of the threat-du-jour."

Apparently they have a "patent pending pitch detection" engine. This is just too funny to be taken seriously:

"The heart of ShuTup 1.0 is its patent-pending ‘pitch detection engine.’ It combines a variety of techniques to spot self-aggrandizing speech, including deep BS inspection, application-level annoying behavior analysis, and kernel-of-truth-based assessment. The product is available immediately."

Gee, I wonder of any of these seriously bright IT guys have ever thought about creating a rule that just puts all content containing the word press release into the Junk folder… But hey, why use existing features in existing products when you can buy new stuff…

Morgan’s also got more on this one…

Speak Up — Add Your Thoughts


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