Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Microsoft Culture…

BusinessWeek covers the recent departures at Microsoft. What’s interesting is that they point to the role of blogs and email in laying the culture bare. While there is no question of the impact of both these mediums, the thing that had a real impact for me was the testimony of computer scientist Kai-Fu Lee which was heavily reported in mainstream media. Dragging ex-employees through court only to have this kind of testimony revealed just ain’t a good thing.

Tracking your employees’ reporting – and the tone of those posts – should be a priority for any communicator. Not to effect change on any one individual(or seek retribution, god forbid) but rather to create a new barometer of employee sat, especially given that small clusters of vocal employees typically influence the masses. In the Participatory Era you had better be tracking every dimension of participating. Tracking the dialog will give you a feel for whether employees really want to participate in your company.

One Response

  1. By Marion Vermazen on September 21st, 2005 at 9:49 am

    Another interesting under the radar impact of blogging is that analyst can and do contact ex employees to gain insite about the company. It has happened to me and I’m sure it happens a lot to people in engineering and marketing.

    /// Great comment. Blogs have given the alumni of these companies a voice. I wonder how many of them think about us like that. I’m constantly getting questions about my time at Sun and Nortel. Like all things, experience is perishable – its relevancy declines over time. But, just the same, insight is insight.

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