"The crisis at Leica, whose cameras were used by star photographers
such as Henri Cartier-Bresson and David Bailey, has deepened in recent
months as sales have slumped and banks have started to terminate credit
Even 100 year old brands need to evolve.
Look at what The Times did in London by moving to a new format – they
reversed a serious circulation slide. As they say, it’s not what you’ve got,
it’s what you do with it. And in Leica’s case, that would appear to be
not much at all.