Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Links & Blinks | May 28

  • Three Minds – the Organic blog… which lead me to…
  • Findability.org – good read… which lead me to…
  • Social Software Building blocks
  • Interesting read from Nicholas Carr
  • User generated Advertising isn’t all its cracked up to be
  • Don McGlashan’s Warm Hand via Peter Griffin.. Which includes a song on a bad, bad PR Man…
  • As the PR man, working late, looks at the photos of the fire’s aftermath he managed to keep from the press, he reflects on the nature of his job:

    I look at the photographs once more in the Manhattan sunset
    The same light falls on the one of my wife and my kids
    Then I put them back in the file
    Permit myself a smile
    Keeping them hidden was the best work I ever did

    ‘Cause people like us, we do make the world better
    And if it’s better for us, it’s better for everyone
    I open the window to the rush hour sirens on West Street
    I see the Power and the Glory all over this town
    All over this town…

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