Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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  • Naked Answers from Werner Vogels – refreshingly blunt says Nicolas Carr… I can see both sides of this one. I do think Scoble and Shel deserve a huge amount of credit for creating the book and evangelizing blogging. Sometimes important conversations get lost in the way and tone with which questions are asked. The response on Naked Conversations was appropriate.
  • And while visiting Rough Type, Nicolas has this to say on the legal risks inherent in blogging. Shel doesn’t think so but I do believe Mr. Carr makes some valid points here as it relates to corporate blogging. Buried in the comments are some good links including one from Scoble himself. The point here is that these are what Nick says they are – risks. Risks are what we take whenever we communicate. Any communicator/blogger with a modicum of intelligence will assess the risk and make a call before spouting forth.
  • “To me, asking why you should use blogs is like asking why you should answer the phone.” Dave
  • Guy on Apple at 30

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