Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Connect

A Blog Isn’t A Press Release…

You guessed it, it’s a blog. When you blog it is certainly content for the media to use – but it ain’t a release. Although some blogs are increasingly reading like press releases… :-).

Blogs make news. Press releases make news. Things can result in a similar outcome, but be different.

Where Steve and I do agree is enough is enough on the old “die press release die” debate. So, rather than fuel the flames on this one all I’m going to say is scour through my blog for multiple entries on this.

A press release performs a technical communications function that is necessary to delineate official and non official communications. That it is sadly abused and often ill executed is a different issue.

I also agree with Tom – it’s time for a rethink of the mainstream release – I like his ideas. But maybe where we diverge is that I like the idea of reinventing the release, not killing it. It remains an important communications tool.

Kevin has some good thoughts on this as well.

2 Responses

  1. By James on March 3rd, 2006 at 4:20 am

    Good point, my favourite press release of late:

    8 (eight!) mentions of 2.0 😀

    Love the pics of sophia on the sidebar!

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]