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  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
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MarketingProfs Daily Fix…

MarketingProfs has launched a blog – Daily Fix. Lead story falls into the current story trend of “why not to blog“. In this case, some of the reasons not to blog are the very reasons to blog:

10. You can’t control every message on a blog. (But message control has always been an illusion.) Right. So might as well blog. At least the loose creative act will result in more authentic messages with real-time feedback.



9. You’ll have to decide when to respond and when to ignore comments. Isn’t that the whole point? Don’t do it if you don’t want dialogue. And plenty of blogs simply turn-off comments all together, or, only turn them on for topics that they want feedback on.

8. It’s hard to build an audience. It takes time, effort, and skillful promotion to build an audience for a blog. So get started now. Immediately. It’s just as hard using any other medium. If the point here is that it isn’t as simple as it might seem, I agree. But just because it is hard, doesn’t mean you shouldn’t take a swing at it.

And… 3. Blogging is addictive. You might not be able to stop. It’s also lots of fun. I agree!

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