Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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MarketingProfs Daily Fix…

MarketingProfs has launched a blog – Daily Fix. Lead story falls into the current story trend of “why not to blog“. In this case, some of the reasons not to blog are the very reasons to blog:

10. You can’t control every message on a blog. (But message control has always been an illusion.) Right. So might as well blog. At least the loose creative act will result in more authentic messages with real-time feedback.

9. You’ll have to decide when to respond and when to ignore comments. Isn’t that the whole point? Don’t do it if you don’t want dialogue. And plenty of blogs simply turn-off comments all together, or, only turn them on for topics that they want feedback on.

8. It’s hard to build an audience. It takes time, effort, and skillful promotion to build an audience for a blog. So get started now. Immediately. It’s just as hard using any other medium. If the point here is that it isn’t as simple as it might seem, I agree. But just because it is hard, doesn’t mean you shouldn’t take a swing at it.

And… 3. Blogging is addictive. You might not be able to stop. It’s also lots of fun. I agree!

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