Andy on Twitter

  • Anyone who thinks Share of Search's moment has arrived hasn't been working in digital for at least the last decade.… ,
  • Spot on... what I saw at Sydney airport Monday night wasn't OK... Folks that had applied and been given a permit be… ,
  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
  • via ,
  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • Connect

Shel’s On It… Blogs Don’t Replace News Releases

A post worth reading… of course blogs won’t replace news releases. Much like blogs won’t replace magazines. I’ve written about this so many times that I won’t rant on again about it here. Other than to say…

The press release performs a key technical communications function. It’s the official, final, absolute communication from a company. And that moves markets and influences decisions like no other. It’ll be here for a long time. Ok, it’s getting commoditized like everything else – prices are coming down, richness and distribution are going up, folks are getting much more targetted… but they are here to stay… I promise.

Too often people think of this little paper mechanisim when thinking of a release. For the most part they are digital and have as much utility as a blog. Many are RSS enabled – just like a blog. (I get all my Sun releases via RSS). And as Shel rightly points out, they’re written for the press. At least some of them are.

And as Shel says:

None of which suggests that company executives shouldn’t blog. Opening a channel of communcation between an organization’s leadership and key external audiences is one of the best business uses of blogs. But it doesn’t eliminate the need for press releases any more than the introduction of e-mail eliminated the need for telephones and faxes.

One Response

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]