Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
  • The coverage on is so ridiculous. How many people actually got great service vs. those that didn’t? And to… ,
  • A great read for all of you using Google... ,
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The Social Trap & Liquid Brands

 Social media is a trap – that’s the point. What many fail to appreciate is the consequence of the trap – once your in, the echo is so strong you don’t see or hear it. Speaking at a conference recently I called this the narrowing – where we think we are engaging in ever broader conversation because of all we are exposed to but in fact what we are exposed to is narrowing because the network of people posting are all alike.

But most people use social media not to unite, not to open their horizons wider, but on the contrary, to cut themselves a comfort zone where the only sounds they hear are the echoes of their own voice, where the only things they see are the reflections of their own face. Social media are very useful, they provide pleasure, but they are a trap. Zygmunt Bauman: “Social media are a trap”

When Bauman speaks of “liquid modernity” the same is true of our brands – they are, as he says of society, based on “all agreements are temporary, fleeting, and valid only until further notice”. Social media accelerates liquidity by empowering the network to refer, rate and comment at speed.

A fascinating read…

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