Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
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We Need To Stop Talking About Social Media

When we talk about properties like Facebook and Twitter as a homogenous mass, we don’t accurately reflect where major events, conversations and moments are happening. These aren’t little places anymore. With massive populations and quite different characteristics we largely mischaracterise what is happening when we talk about them as one.

So, as much as Facebook would like to say the Wendy’s vs. Burger King Twitter fight happened didn’t happen in Twitter, but in an otherworld called “Social Media”, it didn’t. Adam has a point.

While the behaviour on one side is silly. And the overall conversation a fine piece of navel gazing by the social elite, the reality is it reflects a broader hot-point for all of us living in marketing.

And that is social media’s days are numbered. There is no social or digital anymore. There is just media. There is just marketing.

And the more we view properties like Facebook and Twitter as individual media properties, the better we are likely to do on them.

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