Andy on Twitter

  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
  • Betting on a vaccine amounts to betting on hope as a strategy... ,
  • How about some transparency on where these cases are originating? Aged Care? General Community? P… ,
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We Need To Stop Talking About Social Media

When we talk about properties like Facebook and Twitter as a homogenous mass, we don’t accurately reflect where major events, conversations and moments are happening. These aren’t little places anymore. With massive populations and quite different characteristics we largely mischaracterise what is happening when we talk about them as one.

So, as much as Facebook would like to say the Wendy’s vs. Burger King Twitter fight happened didn’t happen in Twitter, but in an otherworld called “Social Media”, it didn’t. Adam has a point.

While the behaviour on one side is silly. And the overall conversation a fine piece of navel gazing by the social elite, the reality is it reflects a broader hot-point for all of us living in marketing.

And that is social media’s days are numbered. There is no social or digital anymore. There is just media. There is just marketing.

And the more we view properties like Facebook and Twitter as individual media properties, the better we are likely to do on them.

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