Andy on Twitter

  • Great read... Panic, Pandemic, and the Body Politic | WIRED ,
  • Well, can't head to the cafe as much so perfect excuse to get an awesome, first class espresso machine... Great off… ,
  • Ummm... we’ve come a ways since the Spanish Flu... there is this Internet thing for a start ... every Biz is expect… ,
  • Had some thoughts on column vs. another in same rag ,
  • Loved column in the Australian (),
  • Good read from Bain on defending Retail against the Coronavirus - Bain & Company ,
  • What are CMO’s thinking? Some thoughts on the latest CMO Council Research… ,
  • Over 45% of Aussies have no issue talking to a chatbot. Here's why robots are the future of customer support. | Bus… ,
  • Covid has really exposed how vulnerable most companies are digitally. is a total disaster. Services failing.… ,
  • Isolation definitely sucks but one thing sucks more... The low grade, pathetic performance of mobile and internet i… ,
  • OK - just to be clear I am a Rugby tragic... but come on. Small Businesses in NZ that are the lifeblood of the comm… ,
  • Strikes me that this is the best time for all Newspapers to take down their online paywalls, capture a huge swath o… ,
  • Smart as. ,
  • Really fell for all the good people at and now out of work. Hang in there gang. We'll be back and you'll be back.,
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Why Having a Social Channel Matters

Ever wondered why you need a blog? A twitter feed? A community to spread the news via links and reposts?

Well, look no futher than the Tesla vs. NYTimes scrap. Who knows who is right or who is wrong. But what is important is they both have the power to tell their story. Power comes from two sources.

First, reach. Tesla’s CEO – Elon Musk – has more than 130,000 Twitter followers. NYTimes clearly has many. There is a difference between power and truth. The NYTimes no longer exclusively represents “truth”. That right is now with us. As Dan says, the balance of power has shifted

Second, and more importantly, is authenticity. Any business needs to build a capability to communicate authentically (read, without PR drivel and corporate speak).  And Tesla is doing it well. 

Beneath this is a broader and critical implication for all of us in business. How we listen has changed. Once you’d graze the NYTimes and pass the news on at the cooler. Now the news unfolds dynmically in our feeds and aggregators – every story lives in a way that is so much more dynamic than anything we have ever seen.

Brands are now not just publishers byt drivers of the news dynamic. They get to nudge the story along, set it on fire – sometimes, they get to kill it dead. They might not be telling the truth, but they have the power to tell their story — or at least their side of it — like never before. Is your brand ready?

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