Andy on Twitter

  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
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The Settling

One of the greatest threats to the life span of a new venture is the pace at which your product evolves. 

Most products launch, we fall in love with them, then they settle in for the duration. Eventually we break-up because the product doesn’t continue to grow on us.

The good news is that you can get back in the game. Outlook might have done that yesterday with its big update. Apple products – mail in particular, settled years ago and have gone nowhere. Apps I use like Diligent for board meetings – same story (brand identity changes are immaterial to customers and we don’t care). Google, rather than allow GMail to settle is driving us all to Inbox.

In short, don’t let your product settle. Its the onramp to the graveyard. Its why we update Xero hundreds and hundreds of times a year.

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