Andy on Twitter

  • Likely due to my contribution of late... Whisky production goes from strength to strength - via @shareaholic,
  • Love but word of caution on their Flight Credits. Read the small print. My reco is just ask for a refund. Bit of a rort...,
  • McLaren Group remembers the tragic passing of its brilliant founder ,
  • Don’t you just love all these comparisons suggesting this is just like the GFC. ,
  • European Commission Presents Guidelines to Reopen Tourism | Travel Agent Central ,
  • The death of the office ,
  • A class act and the right way to handle things. In stark contrast to many others...A Message from Co-Founder and C… ,
  • Brilliant read... Signaling as a Service « ,
  • Great read... China: Out of Lockdown - We Are Social Australia ,
  • I reckon with all this isolation and time we start an Apple Revolution (admittedly #1,000 on my todo-list) where we… ,
  • Apple calls it the Magic Keyboard because the current keyboard is unmagical. But we paid for magic - and got shit.… ,
  • Ok, I'm an fanboy... but why not offer to upgrade recent Macbooks? None of these features warrants a new sys… ,
  • ‘Zoom fatigue’ is taxing the brain. Here's why that happens. ,
  • Spot on... Lets instead turn our attention to the self-proclaimed guardians of the game - the Captains All-Boys Clu… ,
  • Yep, then Australia can go from what, 5th ranked nation in the world to like about 10th real quick as all the talen… ,
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The New TV

Is YouTube the same as TV – do they even compete? Just as they compete for viewers and attention, they also compete for marketing spend and attention. YouTube is on fire. As much as it is about the medium, its also about sales execution. What the market and commentators miss so often is that YouTube – in fact all of Google – have a killer sales machine. It’s better than any other out there. As a result the medium could be 50-70% as good as TV.

Google’s Australian managing director Maile Carnegie put the heat on TV broadcasters on Friday, claiming Google’s video platform YouTube reached more 18-54 year olds in Australia than “any single individual TV channel” and “has more than twice the reach of subscription TV”.

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