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  • A great read for all of you using Google... ,
  • Great interview on AI And The Era Of The Digital Human ,
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  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
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Good read on new marketing forces

Nice read from AdWeek

Looking forward, here’s what brands and agencies must have a grip on to get down to 1:1 business:

Scale: It may seem like an oxymoron that the Law of One needs scale, but without personalized content to reach individuals, your precision marketing doesn’t stick. Create processes that allow you to align multiple sets of personalized creative content with various trigger points so you can deliver the true impact of 1:1.

Big data: You’ll need data from the back end (like behavioral data from websites) and customer-facing channels (like social, forms and surveys) to reach new heights of personalization. Set your tech plans in motion now.

Cross-channel integration: From desktop to mobile to retail, every channel should be informed by what you know about every customer. They shouldn’t have to explain the same issue to you on email that they just voiced over the phone. Integrate channels for a happier and more loyal customer.

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