Andy on Twitter

  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Connect

On Brand, Off Brand, Or, Just Funny

Not sure what to make of these new Air New Zealand Ads – apparently for Internet release only. Did elicit a chuckle though.

It’s also amusing that marketers somehow draw a line between the Internet and traditional media. As if though doing something on the web gives them a remit to be a little more risqué. That boundary departed a long time ago. If you are going to push the brand, push it everywhere.

Either way, gotta love the new Premium Economy seats. Looking forward to a trip in those soon!

One Response

  1. By Simon Hendery on October 17th, 2010 at 12:35 pm

    There’s a pragmatic reason this Air NZ campaign is web-only – its risqué nature would have been shunned by traditional media. Certainly the Kiwi ad standards body, the ASA, would have given it a serve but the ASA’s mandate doesn’t include policing the web.
    Air NZ have been experimenting with this split approach to online/offline for a while now. I can think of at least a couple of other web-only campaigns that have raised eyebrows for pushing the envelope on good taste.
    I agree with you Andy, it’s an odd branding strategy but I think in Air NZ’s case – where their brand values include innovation, agility, irreverence and informality – it seems to be working for them.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]