Andy on Twitter

  • At least Dan recognises he's running a dictatorship with little interest in other voices. Ironic quote given he's… ,
  • Imagine what Voice AI can add to this. ,
  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
  • Connect

Why 47% of Campaigns Fail and How to Make Sure Yours Succeeds

Jon Beattie of Marker is up at the Future of Online Advertising Conference – he’s put together a great summary of a keynote on why 47% of campaigns fail – a summary of the presentation by Greg Stuart at the Future of Online Advertising conference today in New York. Greg is the former CEO, IAB (Interactive Advertising Bureau) and co-author of “What Sticks“.

He claims: Over US$112 billion ad spend is wasted out of a total of $295bn – Advertisers and agencies use the excuse of “publicity” to justify a failed campaign.

Here are the three highlights I liked:

  1. Did the campaign message get through? 31% of campaigns failed
  2. Out of 5 advertisers (P&G, J&J, Kraft, Nestle, McDonald’s) that did creative research of online campaigns: 1 was okay; 2 found half didn’t work; 2 all ads failed and had to start again
  3. McDonald’s took 20 per cent from TV put 13.4% into online kept the rest and increased awareness by 5 per cent when it had previously leveled out using traditional media.

3 Responses

  1. By Ben on June 12th, 2007 at 5:35 pm

    Thanks, this was very useful. I’m very much a procrastinator.

  2. By Seri on September 15th, 2012 at 7:58 pm

    It is critical to get a spcaleiized appropriate ones ears ringing when you begin treating them. A lot of the ringing in the ears will also be suggestive of worse issues. Additionally, if the a diagnosis just isn’t buzzing in the ears, then you’ll need so that you can medicate as well as treat it in a very different style as compared with you will tinnitus. A lot of people that have ringing ears find rest from the situation by utilizing noise therapy. You will find there’s simple try things out that one could try to see in the event good therapy will help you overcome ones ringing in the ears. Tune your own r / c among two stations. It is best to perceive a new stationary noise when you have updated this between stops. If your plain-ole good on the stereo markers your own ringing ears and also causes it to be fewer noticeable (moderately markers them), in that case audio therapy will most likely aid your problem.

    • By ESih on October 17th, 2012 at 3:46 pm

      It is an stunning site with a good viasul appeal. It’s fascinating to see how visitors share their comments. It’s awesome to read a site that’s not cluttered with advertisement. Enjoying the way the site caters for young and mature visitors as well.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]