Andy on Twitter

  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Further evidence of the disgrace that is . It's time for a coordinated federal approach versus the… ,
  • Victoria still in a state of total disarray with regard to covid testing and comms. DHS phones melting down. Covid… ,
  • Big news from Team Dubber as we welcome Speik to the Dubber family and extend our global leadership in unified call… ,
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The Rise Of Communities

Been reading an interesting post by Tim Porter on an article by Markoff. Anyway, stumbled across this quote which really reinforces one of the key tenets of my Participatory Communications Workshop – that is, the rise of communities:

"The internet is more than a bonding agent; it is also a bridging agent for creating and sustaining community. Some 84% of internet users, or close to 100 million people, belong to groups that have an online presence. More than half have joined those groups since getting internet access; those who were group members before getting access say their use of the internet has bound them closer to the group. Members of online groups also say the internet increases the chances that they will interact with people outside their social class, racial group or generational cohor." Pew Internet Survey

Tim makes the point: "To borrow a phrase from Hodding Carter and convert it into advice for newspapers: Don’t reflect the community, be the community". Same goes for the PR pros and brand communicators. Don’t just message to the community. Engage in the community.

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