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Reads & Feeds

  1. We know creativity matters; doing it well is another thing. Creativity is one of the hardest things to nail as a B2B marketer. Agencies that understand B2B and are willing to work within B2B budgets are near impossible to find. A great read on the lack of creativity in most B2B marketing and a terrific interview with the DocuSign CMO on how they nailed it with Hard Hat.
  2. 60:40 Rule debunked by Prof Byron Sharp. Well said and argued.

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