Andy on Twitter

  • Isolation definitely sucks but one thing sucks more... The low grade, pathetic performance of mobile and internet i… ,
  • OK - just to be clear I am a Rugby tragic... but come on. Small Businesses in NZ that are the lifeblood of the comm… ,
  • Strikes me that this is the best time for all Newspapers to take down their online paywalls, capture a huge swath o… ,
  • Smart as. ,
  • Really fell for all the good people at and now out of work. Hang in there gang. We'll be back and you'll be back.,
  • WFH VC anxiety occurs anytime someone sends me an invite to a VC on anything other than . Its 100% predicta… ,
  • Incredible to me how introduces new products with features that should have been in the old products and inc… ,
  • Spent an amazing week with folks from around the world in Tourism. Australia showed them its best. Breaks my heart… ,
  • It that it’s a competition but the rules aren’t the strictest in the world. Norway has the same rules and did it… ,
  • Just beyond belief that this is all the Govt could muster. What do you think? For me this is just another instance… ,
  • Connect

Blogs Bring Brand Insight

The WSJ says Blogs are great for brand insight thanks to new technology:

Purveyors of the new methodology and their clients say blog-watching can be cheaper, faster and less biased than such staples of consumer research as focus groups and surveys… For a Japanese auto maker, Mr. Rabjohns says MotiveQuest studied online postings about minivans. Soccer moms said their young children love minivans, which they regard as "a playhouse on wheels," but teens regard them as lame and want SUVs. MotiveQuest recommended developing a loyalty program to persuade minivan owners to buy the company’s SUVs, rather than trying to get them to buy another minivan.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]