Andy on Twitter

  • And so what they should do is apply the learnings from the four days to five days and get even more. Compressing ti… ,
  • Agree with Mark. How ridiculous is this. Ink is cheap in the world of digital - but doesn’t mean you should use it. ,
  • As much as I want Facebook to take as much responsibility as any publisher does for its ads, why aren’t lawmakers p… ,
  • M&A trends in consumer - readiness will matter ⁦@teamansarada⁩ ⁦@ansarada⁩ ,
  • Why do we even care about an irrelevant and illogical ranking system that even Rugby’s big boss denounces as a joke. ,
  • Great that Adidas sorted this but kind of staggering they weren't onto this for decades ,
  • Did Google Duplex just pass the Turing Test? And what happens if the interaction is made even more human with a dig… ,
  • Really basic stuff but worth a read... CMOs and Teamwork: How Can High-Performing Teams Shape Success? ,
  • Opinion | Marc Benioff: We Need a New Capitalism - The New York Times ,
  • When updates an iPhone app - Reminders - that renders it useless with the companion desktop app until Catalina arrives = ,
  • So fed up with commentators reffing the game. They have so much more to offer. All we get is constant… ,
  • How Negative News Distorts Our Thinking ⁦@SparkNZ⁩ ⁦@billbennettnz⁩ ,
  • And the coverage seems to miss that for some using on their carrier connection it streamed bea… ,
  • The coverage on is so ridiculous. How many people actually got great service vs. those that didn’t? And to… ,
  • A great read for all of you using Google... ,
  • Connect

A Great Message For Kiwi Companies

Are you an exporter or a global company? It’s a subtle but very important difference. NZ tech companies have been confused on this one for too long.

Brand NZ does little for the NZ technology enterprise, so trying to derive some advantage in our clean, green, pure image is a waste of time. If anything it reinforces distance, remoteness and high cost. That’s not to say those values don’t work for our dominant industries – like agriculture and vodka production.

Don’t get me wrong, there is lots to love about being a NZ company with a bunch of dedicated Kiwis powered by Kiwi values.  But that doesn’t mean you need to feature it.

At the end of the day, what we export in tech doesn’t weigh nearly as much – often it’s lighter than air. And more than often, while the IP is generated in NZ, the product is normally made in all the usual places. We in effect export ideas to people who make things for us and then export them to our customers who in term export the final product to their customer. You get them idea, if we are all exporters, why make the point?

Al Munroe of Next Window hits this on the head:

"It’s important that New Zealand start-ups see themselves as global companies, because it may sound good to be a leading high-tech exporter [in New Zealand] but to the rest of the world it sounds pretty naff," he said.

Monro said being a New Zealand exporter gave potential customers and investors overseas the impression that their focus and scale was at a low level.

"I rail against the term export," he said.

Asked how New Zealand start-ups could escape being categorised as lowly exporters, he said they needed to be careful how they positioned themselves.

"If you position yourself as an emerging global company, it sends a completely different message."

Next Window is poised to become to of NZ’s tech giants. (And they are a supplier to Dell.)

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]