Will be interesting to watch how SBC/ATT and Intel handle their new brand efforts and what, if any, role Participatory Communications will play in that. The WSJ covers how Intel is about to embark on a major transition:
The changes include a new version of the company’s blue logo — without the dropped “e” that has long been a part of Intel’s branding — along with a new tagline “Leap ahead,” which emulates such campaigns as “Think different” from Apple Computer Inc. or “Just do it” from Nike Inc.
Intel will no longer use the well-known “Intel Inside” logo but is keeping the related marketing program that provides incentives to companies for using its products. – WSJ
