on our graffiti campaign
Jeremiah just posted a case study on the Facebook-Graffiti campaign. His summary:
Unlike most marketing campaigns that deploy heavy ads, fake viral videos, or message bombardment, this campaign let go to gain more. Overall, this is a successful campaign as they turned the action over to the community, let them take charge, decide on the winners, all under the context of the regeneration campaign. The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever. Well done.
and your computer most looks like a…
- magazine
- tv
TV right? And so the stupid movement begins its attack on vlogs and Internet video in the workplace… The Wall Street Journal reports that a growing number of companies are thinking about blocking online videos in the workplace — blaming productivity loss and bandwidth (a garbage argument created by the technologically weak). Here are the benefits as I see it:
- Getting employees to use the likes of YouTube is a great first step to actually getting them into your properties on YouTube
- Video is the future – when faced with a choice, employees would rather watch than read… so get them to love watching
- They come to understand the implications of this new platform. Anyone can be a producer – and hopefully they will
- More controversially, its just fun. Happy employees are productive employees.
- It plugs them into the culture, sub culture and conversation you so desperately want to be part of
Finally, like you really have a choice…
twitter’s biz model
Some twittering today on Twitter’s business model, or the apparent lack thereof.
IMHO, business models follow subscribers in this new world. First build participation and subs, then monetize your new found community. Sounds crass, but that’s reality. Scale comes before dollars. Jason says it all really… as
does StoweSo, what would I do if I was Twitter… some initial thoughts…
- Don’t do applications… rather, continue to let people be drawn to the platform by plenty of cool apps – but develop a revenue share model with application builders
- Introduce some “in-stream” advertising – actually let users specify what kinds of ads we want to see along with contextual ads
- Introduce “out-of-stream” advertising. Ads that sit in or around the twitter page.
- Push SMS Twitters – where I can push an individual twitter to someone as an SMS, collect on every push. Intro SMS advertising.
- Take it pro – give us a professional version. Also, sell the professional version to Enterprises so that we can build our own communities on the platform. Include app like Snitter with pro sub fee.
- Intro file, photo and folder sharing for a small, Flickr like charge… as I am watching a stream of activity I can instantly share a file in the stream… that would be handy
Some initial thoughts…
Interesting facts on ugc
Some interesting facts on user generated content from a recent Deloitte study… Highlights include data on:
- User-generated content as an activity for all generations
- 40% of all survey respondents are making their own entertainment (editing movies, music and photos)
- One-third of online content viewing is done on user-generated site
- An interest in traditional media for all consumers – even Millennials
- 72% enjoy reading magazines over finding the same information online; 58% of Millennials agree magazines help them learn what’s “in”
- Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year
- How habit and personal relationships drive Web traffic
- Search engines and word of mouth are the most effective way to drive site traffic — 85% of Xers are influenced by a recommendation
- 87% of respondents continually visit the same Web sites
- The future: centralizing home media into one entertainment center
- Millennials are combining different technologies and platforms:
- 64% want to connect their TV to the Internet for viewing videos and downloading content to the TV
- 57% want a device that lets them do everything
- 49% want one device to be the center of the home media experience
ANOTHER USE FOR SKYPE
This is a great tutorial on how to record broadcast quality interviews using Skype. Very useful!
