Archive for the ‘Reads & Feeds’ Category

Paul Abrahams, ex FT hack turned flack at Wag-ED really doesn’t understand what all the fuss is about…

Is blogging the 21st-century equivalent of citizen band radio, the personal radio technology that became so popular in the late 1970s that it was included in a Coronation Street plotline and spawned a generation of bad Burt Reynolds ‘Good Ol’ Boy’ movies?

Tom fires back:

Mr Scoble created many millions of dollars in positive publicity for Microsoft, on a salary of less than $100K. I don’t think WaggEd could have done a fraction of that, for 100 times the payment Mr Scoble received.

It is pretty remarkable that any communicator doesn’t quite grasp the impact of participatory communications and social media – it is even more remarkable to go public with it in such a way. Don’t think bad of Wag-ED though, Frank Shaw has a pretty good blog running which I follow.

If all Paul was trying to do was ignite the debate with a contrarian view – and goodness knows we need them right now – he has done a great job.

Well worth a look. According to the study, Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.