A ZeFrank Classic
Something to cheer-up your Friday afternoon… Brilliant!
Southwest Blog Videos on 9/11
Southwest has integrated a series of video vignettes onto its blog in which employees speak to 9/11. Well worth a look. A great airline with great people.
disclosure: I worked on helping create the Nuts About Southwest blog – but not on these posts. Southwest is a client of Group Lark and we luv them!
Chocolate Blog
Paul highlights the blog behind the phone. This is a terrific example of a PR blog. Like Paul, the transparency here is great. It describes the program and highlights their intent. Love the links etc. Great work by H&K.
The blog is definitely a “blogvertisement” or PR blog (“Prlog“) that uses blog features to promote the phone. What is missing here is community activation (as far as I can tell) – that is, activating the community of early “chocolate phone” adopters by providing them with a platform on which to engage and participate. It also doesn’t link to citizen recommendations on the product.
That said, it’s a great example of what it is and not ashamed to be that. It does highlight – in case anyone was confused – that their is a difference between commercial and marketing blogs and citizen blogs.
Is This A CEO First…
Jonathan Schwartz, CEO, Sun comments on Sun’s recent earnings on his Blog in what might be a CEO first – at least I haven’t seen a CEO expanding on their earnings call on a blog. It really adds good insight for those of us without time to listen in – or in my case – on the other side of the planet when the call took place.
Jonathan is also featured in a piece in the NY Times in a piece on CEO blogging. Steve makes a good addition to the piece, recommending that CEOs don’t venture into the blogosphere alone.
How Often Should A Blogger Post?
I get asked this question often – and become acutely aware of it when not posting for short periods of time. Last week I was on the road downunder and just didn’t have time to get to posting.
For me, the simple answer is, as often as you can and whatever you are comfortable with. Not posting for extended periods of time will definitely cause folks to stray to other things. Will they come back? RSS keeps you on the radar for when you do raise your head – but I am still amazed how many folks are not using an RSS reader.
I’d rather post and read content of some quality than drivel for the sake of posting. So, rule of thumb – shoot for once a week, more if you can.
Thoughts?
