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Chocolate Blog

Paul highlights the blog behind the phone. This is a terrific example of a PR blog. Like Paul, the transparency here is great. It describes the program and highlights their intent. Love the links etc. Great work by H&K.

The blog is definitely a “blogvertisement” or PR blog (“Prlog“) that uses blog features to promote the phone. What is missing here is community activation (as far as I can tell) – that is, activating the community of early “chocolate phone” adopters by providing them with a platform on which to engage and participate. It also doesn’t link to citizen recommendations on the product.

That said, it’s a great example of what it is and not ashamed to be that. It does highlight – in case anyone was confused – that their is a difference between commercial and marketing blogs and citizen blogs.

6 Responses

  1. By Specter on August 28th, 2006 at 3:41 am

    HI! My friend said, that it’s good site. It’s realy so! Thanks. GL.

  2. By Krotik on August 30th, 2006 at 7:13 am

    Best my wishes to Admin. Realy nice site.
    Only add more pictures please. See you!

  3. By Slonut on August 31st, 2006 at 4:53 am

    Good site. Added to favorites. Thanks!

  4. By Lokertan on August 31st, 2006 at 7:27 am

    Good site. Added to favorites. Thanks!

  5. By Sokolik on September 1st, 2006 at 12:20 am

    Interesting site. Many new info for me! Thanks.

  6. By Andrey on March 6th, 2012 at 12:20 pm

    Hi, I just tried to install the reply bttuon on my blog and received the following error: We were unable to save your templatePlease correct the error below, and submit your template again.More than one widget was found with id: HTML9. Widget IDs should be unique.Any suggestions on how to fix this or work around it? Same thing happened to me minutes earlier when I also tried to install the ‘sexy share’ code. Thanks in advance for your help!

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