Archive for the ‘Particpatory Comms’ Category

EuroRSG just released their 11th Annual Survey of the Media with Columbia University Graduate School of Journalism:

• 51% of journalists use blogs regularly – with 28% of them relying on them for day–to-day reporting, despite only 1% believing they are credible.
• 49% of journalists have lost trust in corporations over the last year, while 45% are less trusting of the professional behavior of their own colleagues – up from 34% in 2003.
• 76% of journalists agree that corporate candidness in times of crisis is poor, and 66% say the same about corporate transparency during a company crisis.
• 93% note that they are less trusting of colleagues, and 79% believe that recent revelations about journalists taking payment from third parties has had quite a strong effect on media credibility.

Novell’s PR team launched their blog this week. It’s good to see communicators blogging as well.

Great read from GAIN with Ivy Ross over at Matell on brands and innovation. Tackles the issue of how you take a large, existing organization and encourage innovation:

GAIN: And the normal company structure didn’t allow for this type of exploration?

ROSS: I have 450 people who work for me. Everyone is busy all the time—practically 24/7—just growing our existing brands. No one has time to become truly immersed in the possibilities. Through this project we are trying to create a way of working together that is more of a living system. Take a cow, for example. If you want to get milk out of a cow, you have to give it time to graze. These days, no one has time to graze. No one has time to explore. It’s not just about giving people the best equipment and software to work with, it’s about feeding their soul, their mind and creating an environment that each of them can grow in.

Om Malik writes on Woosh’s announcements in NZ. They are launching a low-cost Voice-over-IP (VoIP) phone service, that runs over a TD-CDMA mobile broadband network, leveraging IPWireless’ mobile broadband technology.

According to Woosh, “Our phone and broadband plans represent savings for all Woosh customers of up to 50 percent on similar packages of services from other providers. Households can now have broadband and a phone connection for less than what it costs most homes for a phone line and dial-up internet.”

As Om says, this is totally disruptive.

CMO Magazine interview with Virgin America’s Spence Kramer:

Why is it so important these days for a brand to make an emotional connection with customers?

Brands that don’t make emotional connections, especially from the inside (product side) out, will eventually lose. Emotional marketing doesn’t mean much if the company’s people, products and services don’t back it up. Nike doesn’t succeed because Wieden + Kennedy makes great commercials. Rather, Nike succeeds because its core belief—its brand promise, its love of the potential for the athlete inside everyone—lives inside the people in Beaverton. When that love is manifested in their gear, consumers manifest it into their own lives. It’s not only an emotional connection, it’s an individual one. That’s what we’re hoping for, too: a one-to-one relationship, but with many thousands of people.