Andy on Twitter

  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
  • Betting on a vaccine amounts to betting on hope as a strategy... ,
  • How about some transparency on where these cases are originating? Aged Care? General Community? P… ,
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Good Reads

CMO Magazine interview with Virgin America’s Spence Kramer:

Why is it so important these days for a brand to make an emotional connection with customers?

Brands that don’t make emotional connections, especially from the inside (product side) out, will eventually lose. Emotional marketing doesn’t mean much if the company’s people, products and services don’t back it up. Nike doesn’t succeed because Wieden + Kennedy makes great commercials. Rather, Nike succeeds because its core belief—its brand promise, its love of the potential for the athlete inside everyone—lives inside the people in Beaverton. When that love is manifested in their gear, consumers manifest it into their own lives. It’s not only an emotional connection, it’s an individual one. That’s what we’re hoping for, too: a one-to-one relationship, but with many thousands of people.

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