Andy on Twitter

  • Well, I’m furious at him and the equally draconian policies of NSW Govt. Seems you can do whatever you like in Gov… ,
  • Impression is Govt as a whole knows how to implement draconian policies with no public engagement or addressing dow… ,
  • And why not fix the crappy Covid App and make it a requirement to have it and your mobile with you at all times so… ,
  • I’ve just done 14 days self isolation on returning from Vic. Isn’t hard to do. And would have been happy to pay for… ,
  • This is just another example of heavy handed Govt policies with little thought for business or personal impacts. Al… ,
  • NSW latest move to force residents returning from Vic into mandatory isolation is poorly thought out. Instead just… ,
  • NZ needs this, Australia needs this. Instead of heavy handed Government policies implemented in the main without a… ,
  • Well, my Mac is over at the Apple Hospital being repaired - keyboard failure... iPad is worthless as a business too… ,
  • It's time to Dub on Telstra - more on the Dubber news from yesterday. ,
  • Big move by in going native on the Telstra network for Liberate, TIPT and SIP. Game changer… ,
  • Ummm... Yep... mess is an understatement 'A complete mess': angry business demands clarity from Victoria -… ,
  • Great piece from Stephane on Tokenized Banking and how it creates a better banking experience. Great prod… ,
  • Yep, those are the questions to ask. ,
  • Might just be me but feels like has descended into product and app anarchy. An S1 controller and now I need… ,
  • Gald to see this. The amount of corrupt marketing undertaken by Bitcoin companies is staggering. Steve Wozniak sues… ,

Archive for the ‘Management’ Category

  • Learned

We’re all flying blind

Research into CMO’s views tends to humour me more than enlighten. It mostly tends to be out, based on what I am hearing, by some order of magnitude.

The latest from the CMO Council falls nicely into both the humour and out by an order of magnitude category. Here are a few snippets:

  • 84 per cent of global marketers expect the pandemic will multiply business disruption globally. OK, so what are the rest thinking – there either in self-isolation on a mountaintop or in denial?
  • 90 per cent expect to make changes to their marketing plans. Again, what is the remaining 10% thinking?
  • 66 per cent said they don’t have enough real-time visibility and insight into the pandemic’s impact across both the demand and supply chains. That should be like, 100%.
  • 69 per cent are not satisfied with the quality, timeliness and usefulness of decision support data. Again, should be 100%. It’s not that the functions providing the data are failing, it’s just they are living with VUCA as well.
  • Marketers feel they’re addressing customer consternation and concern extremely well (36 per cent) or moderately well (56 per cent). “Feeling” isn’t a fact. What do customers think? The many marketers I’ve spoken to are struggling with how to communicate in a relevant and authentic way, and to scale communications when all the resources they depend on are shutting down.
  • Two out of three said they’re safeguarding employees and support staff extremely well, and 27 per cent moderately well. I’m hearing real concern amongst marketers for their people. Not in terms of whether they are communicating well or not, but rather, whether there will be jobs at the end of this.
  • Nearly 60 per cent expressed moderate confidence in their company’s contingency, containment and recovery plans, while 31 per cent are extremely confident. I’m seeing this skew massively by sector. In banking, high confidence – they are built to weather crisis like this. In travel and hospitality, much less so. In non-essential retail, 100% aren’t. The industry matters greatly. Homogenizing data produces a false result.
  • Nearly half of marketers are bracing for marketing spending cuts. Another 26 per cent don’t know what’s going to happen. Bracing for cuts is right up there with “hope as a strategy”. The best marketers I am talking to are taking a leadership stance in reshaping and remodelling budgets to reflect demand models and architecting a strategy for the next three months, and alternate strategies for beyond that. The budget should be a by-product of strategy.

Your thoughts?

To view an infographic on the data, click here.

 

  • Connect

Simplicity vs. Complexity in Management

This week’s gem from the MIX:

Few have summarized more elegantly what this is all about than Dee Hock, founder and former CEO of Visa:

“Simple, clear purpose and principles
give rise to complex, intelligent behavior.

Complex rules and regulations
give rise to simple, stupid behavior.”