Andy on Twitter

  • The irony of NSW having double the cases of Victoria today but imposing the most draconian and inhuman limits on Vi… ,
  • More nothing announcement from Apple. Yawn. Seriously, this is the best they could do? And why not get rid of light… ,
  • Rage against the regime, end lockdown ‘torture’ - AND- Rage against the staggering border controls in place. Having… ,
  • If you want to see Kafkaesque government bureaucracy in action, just fly in through Sydney airport at the moment -… ,
  • The demands from Business and Federal leaders to reopen Victoria is clear. What is absent is the need to open at le… ,
  • Spot on. Instead of Dictator Dan’s endless ramblings he should be updating us on what the Govt has improved. Vict… ,
  • via ,
  • These folks need help with marketing ,
  • Gosh is awful. Just terrible. DHL can deliver packages in a week from the US. can't g… ,
  • Anytime I see a package is being delivered by I basically resign myself to not getting the package. Curren… ,
  • Think mike missed the key point of blocking and bridging which is that you still have to answer the question.... ,
  • This is one of the most absurd waste of public money. Ridiculous. ,
  • Love how research gets announced as evidence without providing the research or links to it. Just don't buy that thi… ,
  • The time has come for the Federal Govt to set a common standard for hot spots and get the State Govts to align with… ,
  • how other states can declare all of Melbourne a "hot spot" is nothing short of draconian and ridiculous. When will… ,

Archive for the ‘Management’ Category

  • Learned

We’re all flying blind

Research into CMO’s views tends to humour me more than enlighten. It mostly tends to be out, based on what I am hearing, by some order of magnitude.

The latest from the CMO Council falls nicely into both the humour and out by an order of magnitude category. Here are a few snippets:

  • 84 per cent of global marketers expect the pandemic will multiply business disruption globally. OK, so what are the rest thinking – there either in self-isolation on a mountaintop or in denial?
  • 90 per cent expect to make changes to their marketing plans. Again, what is the remaining 10% thinking?
  • 66 per cent said they don’t have enough real-time visibility and insight into the pandemic’s impact across both the demand and supply chains. That should be like, 100%.
  • 69 per cent are not satisfied with the quality, timeliness and usefulness of decision support data. Again, should be 100%. It’s not that the functions providing the data are failing, it’s just they are living with VUCA as well.
  • Marketers feel they’re addressing customer consternation and concern extremely well (36 per cent) or moderately well (56 per cent). “Feeling” isn’t a fact. What do customers think? The many marketers I’ve spoken to are struggling with how to communicate in a relevant and authentic way, and to scale communications when all the resources they depend on are shutting down.
  • Two out of three said they’re safeguarding employees and support staff extremely well, and 27 per cent moderately well. I’m hearing real concern amongst marketers for their people. Not in terms of whether they are communicating well or not, but rather, whether there will be jobs at the end of this.
  • Nearly 60 per cent expressed moderate confidence in their company’s contingency, containment and recovery plans, while 31 per cent are extremely confident. I’m seeing this skew massively by sector. In banking, high confidence – they are built to weather crisis like this. In travel and hospitality, much less so. In non-essential retail, 100% aren’t. The industry matters greatly. Homogenizing data produces a false result.
  • Nearly half of marketers are bracing for marketing spending cuts. Another 26 per cent don’t know what’s going to happen. Bracing for cuts is right up there with “hope as a strategy”. The best marketers I am talking to are taking a leadership stance in reshaping and remodelling budgets to reflect demand models and architecting a strategy for the next three months, and alternate strategies for beyond that. The budget should be a by-product of strategy.

Your thoughts?

To view an infographic on the data, click here.

 

  • Connect

Simplicity vs. Complexity in Management

This week’s gem from the MIX:

Few have summarized more elegantly what this is all about than Dee Hock, founder and former CEO of Visa:

“Simple, clear purpose and principles
give rise to complex, intelligent behavior.

Complex rules and regulations
give rise to simple, stupid behavior.”