Archive for the ‘Link Love’ Category

Interesting little case study on the use of blogs to share information internally. Reflecting on prior gigs I can see how this would be enormously valuable. As competitive intel filtered down through the company inevitably folks had other info and intel to add. This would all then need to be updated and resent – generally going unread. Now, you get input, clarity, and change in real-time. Call it Participatory Intelligence.

Thanks to Ross for the pointer…

John’s got an interesting post on Leica over at Brandshift. The FT carried a story in the April 16 edition on their continuing woes (annoying subscription required):

"The crisis at Leica, whose cameras were used by star photographers
such as Henri Cartier-Bresson and David Bailey, has deepened in recent
months as sales have slumped and banks have started to terminate credit
lines."

Even 100 year old brands need to evolve.
Look at what The Times did in London by moving to a new format – they
reversed a serious circulation slide. As they say, it’s not what you’ve got,
it’s what you do with it. And in Leica’s case, that would appear to be
not much at all.

Measurement co’ Cymfony launches a blog on measurement – current content seems to be more generic PR… If you are looking for measurement tips, take a look at Katie’s blog.

It’s great to see the Macromedia bloogers in the middle of this mightly acquisition still blogging away. There are all kinds of rules and regs at play here. Mike Chambers has a great perspective on the proposed merger. As does Kevin Lynch. These guys are putting a much more human face on the announcement than that which could have been achieved through purely traditional communications.

Let me be clear – I’m not for a minute slighting traditional communications. They perform an essential technical function. And Adobe’s PR team has been doing a stunning job of late. (loved the article in The Economist last week!). Blogging is essentially dimensionalizing the content – making it richer and more interesting. I couldn’t find the Adobe blogs though.

It’s amazing how hard it is on many sites to find the blogodex. Sun and Microsoft are worldclass in this respect. Macromedia is pretty good as well – although they should also feature the link on their news site. Places the link to the company blogodex might be featured include:

• the homepage (might be asking too much)
• the news site (mandatory)
• the developer site (mandatory)
• the exec pages (pretty important)
• other suggestions…

I also liked the overview Macromedia provided of it’s blogging efforts.

I have always marveled at Tom’s descriptions of the number of books he travels with. It makes me feel, well, less bad. I used to think I was the only crazed individual who could travel to New York or New Zealand with six books and come back with ten.

Well, apparently our worlds are about to change. Ross reports that according to a Transportation Security Agency (TSA) screener that the book allowance has been cut from 4 to 2. Ummmm… What?

I wonder if that is two thick books or four skinny ones?  Do eBooks count? Are magazines books. Cause I carry like twenty of them.

In the unlikely event someone from the TSA is reading this, could you please clarify? (And I mean really unlikely event).