Andy on Twitter

  • OMG. So sad... ,
  • Good look at the impacts of SAH on compliance and tech... Be Prepared to Stay at Home in 2021 – even if you don’t w… ,
  • Dense Discovery is still my favourite newsletter. Look forward to it each week. Well worth supporting IMHO.… ,
  • Great read... I Feel Better Now | Jake Bittle ,
  • Another great example of cluelessness. Google has a right to exercise inordinate power over its own products. Just… ,
  • via ... is hard for us here to laugh. States now run the country abs SOMO sitting on the sidelines. ,
  • Still a bit surprising to me how often people confuse a successful company with a monopoly. And how they will compl… ,
  • And what about the rest of the Internet... they'll ask to dip their hand into the Google coffers as well... this is… ,
  • And oh, isn't Google fully within its rights to say "nah, don't think so, "we'll just stop surfacing news we have t… ,
  • Wonder if our Govt will figure out how search works and understand we want to find news on Google and it takes us t… ,
  • Yep. 100% Chaos. Covid has exposed the need for a new approach to Federal vs. State level governance. Border cont… ,
  • WA Premier lashes NSW over virus and continues to be full of rhetoric and utter BS. VIC is doing worse than NSW by… ,
  • Spot on. A Royal Commission should be accelerated by the PM... Victoria’s brutal bureaucracy bereft of basic decency ,
  • A great read... So right... Let’s ask a better question: Why doesn’t advertising work (more often)? | WARC ,
  • Connect

Social Media Is Organic…

Launching a blog is like growing tomatoes. At the earliest stage it’s anyones guess as to what might grow. And, even if you get a plant out of the ground there is no guarantee it will bear fruit…

Hugh gets at this when speaking to our Digital Nomads blog. We’ve got it off the ground and we’re watching it grow. Conversations are blossoming. Hopefully it will bear fruit in terms of ideas and information that benefit digital nomads. But who knows. He says it well:

The blog is still in its early days. I can see it still struggling, like all new blogs do, to “find its voice” [Hey, if a blog can find its voice in under twelve months, I consider that good going]. Of course, it’s going to have the same problem that ALL corporate blogs do i.e the problem of balancing BOTH the needs of the perennially kvetchy, perennially skeptical, perennially dissatisfied blog-reading public, and the commercial interests of the company. Harder than it looks. The fact that they are giving it a go AT ALL I find encouraging.

And herein lays the rub for so many of us in the communications profession. For the decades we have been doing what we do we’ve been trained, brainwashed and beaten into delivering perfection. Perfect press releases. Perfect press conferences. Perfect press clippings.

Suddenly we’re confronted by a medium that is inherently imperfect. We don’t control the conversation. Topics come and go. You allow others to publish where once you built walls. And, to work, we need to work quick which means publishing, warts and all… And that is what makes it exciting…

I’ve been part of the creation of more blogs than I care to remember. Some worked. Some didn’t. The main learning along the way is that success correlates closely with the willingness of the communicators to take risk and embrace the spirit of the medium. And that means letting go.

3 Responses

  1. By Ben Roome on August 20th, 2008 at 3:57 pm

    An interesting post. It’s probably also worth noting that often new blogs are initiated by or on behalf of organisations where many parties are not convinced of their use or relevance.

  2. By Justin B on September 17th, 2008 at 7:07 am

    I’m a professional seeking a transition into PR and/or IMC and recently started my own blog. I feel as a student it was burned into my head, “who is your audience?” With blogging, it’s simply ANYONE AND EVERYONE. Additionally, I appreciate your guidance in that if “find your voice” in under 12 months, you’re doing well. Yes, it is a struggle. I just hope to get there soon.

Speak Up — Add Your Thoughts


  • Connect
How did you connect?   [?]