Is YouTube the same as TV – do they even compete? Just as they compete for viewers and attention, they also compete for marketing spend and attention. YouTube is on fire. As much as it is about the medium, its also about sales execution. What the market and commentators miss so often is that YouTube – in fact all of Google – have a killer sales machine. It’s better than any other out there. As a result the medium could be 50-70% as good as TV.

Google’s Australian managing director Maile Carnegie put the heat on TV broadcasters on Friday, claiming Google’s video platform YouTube reached more 18-54 year olds in Australia than “any single individual TV channel” and “has more than twice the reach of subscription TV”.